“Research reveals that social media accounts for 83 percent of the total marketing budget”. People use social media every … And fact about sales is not just for any industry, this trend is prevalent in almost every industry. However, 92 percent of sales representatives give up after four negative answers.”. I don’t have to tell you how prevalent mobile is for web browsing (but just in case, consider that over 20% of all Google searches are performed on a mobile device today), so it’s safe to say a chunk of your web traffic is coming through smart phones and tablets. I don’t say this lightly but your chances of acquiring a customer increase multifold if you follow up on their inquiry within 5 minutes. Marketing and sales professionals need to keep up-to-date on industry trends to stay relevant. “Moreover, statistics claim that generation Z will be the biggest generation of consumers by 2020.”. Navaneetha, popularly known as “nav”, loves to read, play badminton, play the keyboard and sing but when she’s not doing any of those, she loves to write. If you feel a little twinge when you read some of them because they might be a development opportunity for you, I’ve included some recommendations … This should be followed by engaging yet informative sales pitch. This way, they spend less time cobbling together information about the prospect from their CRM, LinkedIn profile, and company website, and more time providing consultative services that actually help the prospect make a smart purchase. Posted November 4, 2014 . Don’t forget to talk about how you can solve your prospects’ problem rather than talking blandly about your product and why it is so great. Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. 1. Required fields are marked *. Alas, not many sales professionals seem to understand this simple fact about sales. We have all visited sites (if not run them ourselves) that do not like the idea of you bouncing from their site, or calling the relationship off by shutting down your browser. On the other… Skip to content. Start embracing smart content so that when a stranger, prospect, or customer visits your website, the content they see is tailored to them. TAKEN, your IP. As a result, sales professionals are now finding it tougher to close the final deal. With buyers having more access to information than ever, your marketing efforts should focus on engaging them with helpful content. For example, marketers are quick to invest resources into social media but a whopping 83% of businesses don’t even bother to measure their ROI from their social efforts. 42% of UK businesses are outsourcing marketing In a Marketing Signals survey of 1,021 workers, 37% of business said they struggle to fill marketing roles. You would be surprised to know that when it comes to driving web traffic, it isn’t the most populous social platform Facebook that takes the first spot – instead, it’s the LinkedIn that accounts for the maximum of web traffic. Social media is an indispensable tool to connect with your target audience. Studies in other OECD countries indicate a similar … Don’t forget this fact about sales while you pitch your product. Sales and Marketing Manager Requirements: A Bachelor's degree in Marketing, Mathematics, Business Administration, or related field. That’s why it takes up a substantial amount of the total marketing budget. Trending. You know what this fact about sales means, right? TNS Experts / November 1, 2016 | 4 Mins Read. Sales Facts About the Importance of Using Social Media and Content Marketing. While it would be erroneous to say that cold calling is completely dead, I wouldn’t go so far as to say it is still an effective process. Read More: 7 Lead Nurturing Tactics to Use in Your 2019 Marketing Strategy. “91 percent of executives rate LinkedIn as their first choice for professionally relevant content.”. Your audience will thank you. And it’s even more rankling when you have to spend a maximum of your time on data entry. Neal Lappe. Lights, camera, action! Still, not all businesses have adapted to accommodate this shift in power. And there is no better way to do it than content marketing – Either using visual content or textual content. Design is important but user experience is paramount. Sales professionals can peddle many different products. As the time-honored adage says, “an early bird catches the worm”. Sales leaders should be staying on top of their prospects' problems by keeping informed of industry trends and adding social selling to their resume; consider that 78% of salespeople using social media outsell their peers. More than 40 percent sales professionals reveal that prospecting is the most difficult part of the sales funnel. Your Sales and Marketing Teams Have to Talk to Each Other, 5. And unfortunately, a lot of sales professionals believe that they don’t have the right information before prospecting. Tags facts about salesnumbing facts about salessales factssales stats. The World of Sales and Marketing Isn’t Slowing Down. HubSpot is a popular inbound marketing and sales software solution. HubSpot analyzed data from its 41,000+ customers, and compiled a great list of sales statistics. Sales and marketing people eat up facts or statistics like they’re Gummy Bears. 3-5 years' experience in marketing or sales. When selecting a focus area for your career it’s smart to ensure that the size of the market offers you a good number of job options. Strong analytical, organizational, and creative thinking skills. This is not even a special fact about sales – we all know that your leads won’t a minute extra if you fail to respond to their query or an inquiry for that matter. As they say, content is the king! To help uncover these business management facts, we used real-time data analysis from Burning-Glass.com. Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. “50 percent of B2B web traffic originating from social media comes from LinkedIn”. The entered data must help the sales representative sell more or the customers will never buy in the process. But you don’t have to worry about anything, we have the perfect solution for you. This statistic proves that the customers today are taking longer and longer to make up their minds. Done wrong, however, it can feel like throwing money into a raging bonfire. If not inspired, I am sure you are at least shocked after reading some of these mind-numbing facts about sales. Back to Blog. If you want to find success in this profession or ever get elevated to the position of a top sales executive, you must remember one rule: persistence and patience go hand in hand in sales. And this fact about sales is to prevalant that I doubt anyone can deny it. So, it’s better to get in touch quickly when your brand is fresh in your prospects’ mind. Uncategorized. Sales and Marketing: Facts & Figures August 2020, Departments, Issue Archives, Med Ad News, Sales & Marketing. Small Business. The internet and social media sites have made this new dynamic a reality for years now. 85% of marketing teams say supporting their sales team is their #1 priority. In fact, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. It helps companies get leads, then turn them into customers. Find Business Emails and Business Phone numbers with AeroLeads. Here are a few of MY favorite fun marketing facts: 85% of people would rather provide an e-mail for an e-book over a tweet; Blogs are 63% more likely to influence purchase decisions than magazines. Keeping track of the latest trends and always anticipating change is key. For businesses, websites are the storefronts of the digital age. Get access to all our features and only upgrade when you need to. “The new reality is that sales and marketing are continuously and increasingly integrated. Web Design. Today we’re sharing 20 important facts about sales that will make you rethink some of the things you are doing and some things that you should be doing. Content Marketing ; 10 Surprising Facts About Content Marketing. Go back . Being able to tie campaigns to actual customers closed and dollars earned will make your efforts more informed and your budget better spent. There’s a lot more to sales than talking to prospects And it’s no wonder why. Therefore, explaining and guiding your sales rep should be the first step before launching the call sheet at him. Marketing encompasses the strategies you use to reach new leads and generate interest in your business. It is quite obvious yet so many sales professionals seem to overlook this fact about sales. Evernote does a great job of this on their blog by sharing helpful, valuable posts about their industry and products making their business a resource for buyers. What started as a high school hobby to write is now her ongoing passion. It highlights some of the very sobering facts and stats that will leave you surprised. And this statistic is a salient proof of this: “69 percent of buyers prefer when the prospect listen to their needs”. And if increasing your landing pages is going to land you more leads, it’s an idea that must be implemented. “Prospecting through cold calling result in only 2 percent of scheduled appointments.”. Your Website Can Make or Break Customer Relationships, 4. If reps start asking questions that the prospect has already answered in a landing page form or in social media interactions, the work Marketing has done to warm up the lead is diminished. Today's buying process is vastly different from the process just 20 years ago. Understanding the product and company can make the sales rep connect with the prospect. Most important of all, effective marketing and sales teams are equipped with the data to tell them what works and what does not -- and to shift strategy with agility when the time comes to try something new. For years now there has been a lot of talk about catering to millennials when it comes to targeting the audience for sale. It is important to demonstrate why your product matters, how it can solve your audience’s problems, and what are its standout features. In this age of rapid technological advancement the world of marketing is seeing many changes. Do you know what the problem is? This word is used to mean different things to different people. Marketing used to be thought of as arts and crafts but today's top marketers must be analytical, make data-driven decisions, and provide measurable results. If you are not nurturing leads and I am sorry to say but you are heading for a disaster. For one, you should be aware of some hard-hitting facts about sales to get you through the whole process. Companies that blog more than 15 times per month get 5 times more traffic. [Vorsight] Tweet This What started as a high school hobby to write is now her ongoing passion. According to statistics, generation Z account for over $29 – $143 billion in direct spending. What to Do After Launching Your Website, From Tech to Tweet: Creating an Agile Social Media Strategy, The Best Business Liability Insurance Providers of 2021. 50% of clicks on mobile banners are unintentional. Using data from the employment agency in Germany, by an 8 %. To succeed today, you need to dive in and evolve your strategy to keep up with the shifting landscape. Experience in management may be advantageous. You are not the only one sending across your pitch to the prospected. Your Guide to Creating a Small Business Marketing Plan, Online Marketing Resolutions You Should Make in 2015, Show Me the Money: How to Turn Site Visitors into Paying Customers, You Built It, Now What? An American Marketing Association study reports that 90% of marketing deliverables are not used by … Yet, sales is an amazing and a fun field to be in, with tremendous opportunities for growth and advancement. Since nearly 57% of the buyer’s purchase decision is made before even talking to Sales, reps must come to the call with just as much information about the prospect. Source. Sales Performance - 10 Interesting Stats. Install chrome plugin > Sign up > Add prospects from LinkedIn via plugin. With more data, companies need more resources to analyse it. Twttr was actually the original name of Twitter. But the major reason to write this post was not to elicit shock from you. Same as anyone would do in a private sphere, purchasers research online before contacting sales. If yes, then you should have a look at this statistic. This issue has become such a hot topic that Software-as-a-Service (SaaS) companies with more than 200 employees have listed it as their third biggest marketing priority – ahead of understanding marketing ROI and reducing acquisition costs. And this fact about sales is to prevalant that I doubt anyone can deny it. Related Article: 4 Marketing Mistakes That Could Ruin Your Business. Marketing leaders should be testing out new tactics, and staying abreast of changes in current digital platforms. Chances are they are bombarded with hundreds of emails just like yours. As an owner, how can I maintain a good relationship with my employees? Here’s a shocking statistic about data entry: “71% of sales reps say they spend too much time on data entry.”. 10 Things Every Salesperson Needs to Know About Marketing When done correctly, marketing provides the air cover for the sales teams on the ground working hard to close deals and increase revenue. This comes from a 2018 research report and proves how important social media strategy is to excel in the marketing department. This is one fact about sales that doesn’t need any retelling – we all know how tiring the whole process of prospecting can be. We wanted you to learn from the experiences of other sales professionals. Signup to Aeroleads to find business emails and phone numbers, 20 Mind Numbing Facts About Sales You Should Know. Is it decidedly easier to connect with your audience and you won’t have to come up empty handed every time you approach them through social media platforms. Mike was also part of the founding team at HubSpot, where he spent eight years growing the company from five people to over 1,000 employees, $175M in revenue, and a successful IPO. While social media marketing as a whole is a great medium to drive sales, LinkedIn performs exceedingly well in terms of B2B sales or any type of sales. Join 12000+ readers. Unless you are armed with complete facts and figures, you are unlikely to be able to tackle your prospect and persuade him/her to make the deal with you. If you say cold calling, then I have a shocking fact about sales for you. Additionally, 40% of the salespeople can’t understand customer’s pain. Similarly, if you let your leads’ inquiry sit for a long time, they will either turn to your competitors in the meantime or by the time you get back to them, they would have forgotten about your brand. Have a look at this awe-inspiring statistic that gives you an idea just how tiring prospecting can be. The solution might be outsourcing to experts such as digital marketing agency Attercopia. The digital age has introduced obstacles for sales and marketing, but it has also opened doors to countless ways to connect with customers. Of course, this might vary from one industry to another. Considering this statistic, it is a great idea to first learn about the prospect before diving head deep into the prospecting process. Even offline, any sales or marketing role requires strong presentation skills – and a lot of confidence. The landscape has already dramatically shifted, and the pace of innovation will continue to cause incremental shifts to the way people do business. Marketing done right can be an incredible boon for your business’s net income. While 36 percent say that closing the deal is the most difficult part. Your buyers or prospects don’t care about your product, they only care about their own need and how your product fulfills that need. “When increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”. To present this information seamlessly, companies must invest in an integrated sales and marketing platform that captures, organizes, and shares this data with reps, and your reps should be discovering new prospecting tools to facilitate the process. If you’re not using it, you’re missing out on all those valuable prospects as well as the connections. If you keep on generating unqualified leads or qualified leads for that matter but fail to engage them, then this is going to cause a big problem for your company as it includes a higher cost. To build relationships with visitors, you need to prioritize making your site responsive and dynamic. If your website isn’t intuitive, user friendly, and personalized, visitors will never turn into customers because they won’t make it past your homepage. Prospecting through cold calling, then it ’ s a solution for this than years. Seem to overlook this fact about sales while you pitch your product / November 1 2016. The process to actual customers closed and dollars earned will make your efforts more informed and your better. Brought to light a lot, but it has also opened doors to ways..., instead of fighting against it if by any chance, these emails do get opened they. School hobby to write this post was not to elicit shock from you agency... 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